Watertown MA, Sep. 19, 2019 — Yesterday, the Beer Growth Initiative — a collaborative project of the Beer Institute (BI), National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) — announced the initial market launch of its “Beers To That” consumer campaign, which aims to elevate and celebrate the beer category while reminding consumers […]
San Francisco CA, Sep. 18, 2019 — The Beer Institute (BI), National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) announced today the formation of the Beer Growth Initiative, a consumer campaign, which aims to elevate and celebrate the beer category while reminding consumers of legal drinking age who choose to drink alcohol that […]
Watertown MA, Sep. 17, 2019 — The key summer selling season ended on a high note for the beer category, as dollar sales of beer, cider and FMBs increased 4.4% in off-premise retailers during the Labor Day holiday week (ending August 31) compared to the same time last year, market research firm Nielsen reported.
Cincinnati OH, Sep. 11, 2019 — The adult beverage industry is in a race to the bottom (in terms of calories and carb totals) in an attempt to appeal to healthier-minded consumers who also like to have fun. Sessions, ciders, hard seltzers, non-alcoholic THC beverages and cleverly gimmicked low-cal beers. The growing lifestyle customer segment […]
Cincinnati OH, Sep. 9, 2019 — The National Beer Wholesalers Association‘s (NBWA) Beer Purchasers’ Index (BPI) for August 2019 fell in August after a strong July, but still remained positive overall with a reading of 57.6 — stronger than August 2018’s reading of 54.4. The positive month was largely led by the continued success of […]
Megabrewers are resisting consumer demand for transparency
Cincinnati OH, Sep. 5, 2019 — Corn syrup. Two words no beer drinker ever really cared about in the first place, but also two words we can’t seem to get away from. So viscous and slow. So sticky. Like this thing. Beer ogre Anheuser-Busch really wants to keep those […]
Watertown MA, Sep. 4, 2019 — Anheuser-Busch InBev has until March 2, 2020, to sell through Bud Light packaging that contains language and an icon indicating that the top-selling beer in the U.S. contains “no corn syrup,” a federal judge ordered today.
Global market to increase by 3%, says Beroe
Cincinnati OH, Sep. 3, 2019 — The global supply of barley has risen at a CAGR of 3.05 percent over a period of four years, according to Beroe Inc., a procurement intelligence firm. The production of barley and malt barley is expected to witness minimum growth in the […]
Cincinnati OH, Sep. 3, 2019 — We get it. You were out doing real life shit like a normal human being this summer. Tirelessly working in your brewery. Heading out on vacation with your family. Lounging in your backyard, getting hammock drunk. During these last three outdoorsy months, you probably missed a lot of “internet.” […]
Brewers Association releases first documentary short called For the Love of Craft
Cincinnati OH, Aug. 29, 2019 — “Craft is a weird term nowadays, but I kind of look at it, and I want the industry to start defining itself through independence.” It’s a very interesting first line from this teaser For the Love of Craft, […]