Nielsen: Active Lifestyle Beers Offer Big Opportunity for Craft

IPAs Remain Dominant Style and Value Tops Volume

Watertown MA, Oct. 16, 2019 — Consumers are considering health and wellness more and drinking less but willing to spend more on alcoholic beverages when they do drink, members of market research firm Nielsen’s beverage alcohol team shared during last week’s Brewers Association Power Hour webinar. Here are three takeaways from Nielsen’s latest update on craft’s mid-year performance.