Cincinnati OH, Sep. 11, 2019 — The adult beverage industry is in a race to the bottom (in terms of calories and carb totals) in an attempt to appeal to healthier-minded consumers who also like to have fun. Sessions, ciders, hard seltzers, non-alcoholic THC beverages and cleverly gimmicked low-cal beers. The growing lifestyle customer segment is a worthy one to pursue, but I’m not sure slimming the product quite accomplishes this. Alcohol — no matter the calorie count, and despite the fruits and veggies now appearing on labels — isn’t what a doctor would ever call “good for you.”

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