Watertown MA, Jul. 17, 2019 — The critical summer selling season is underway, and total beer, cider and FMB sales are off to a strong start. According to market research firm Nielsen, dollar sales of beer/cider/FMBs grew 4.9 percent in off-premise retailers during the Fourth of July holiday week (ending July 6) compared to the same timeframe last year.
Nielsen: Total Beer Dollar Sales Up 5 Percent During July 4 Holiday Week
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