Cincinnati OH, Feb. 24, 2016 — If you were one of the 111 million viewers who tuned in to watch Super Bowl 50, you may have caught Budweiser taking a not-so-subtle dig at its craft brewery competitors with a one-minute commercial proudly proclaiming that Budweiser is “NOT SMALL,” “NOT SIPPED,” “NOT SOFT” and “NOT FOLLOWING.” The ad is a reprisal of last year’s Super Bowl spot announcing that Budweiser is “proudly a macro beer” that is not brewed to be “fussed over” or “dissect[ed].”

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